Ekeshia Crum was born and raised in Georgia in a small, quiet country town called Woodbine. To say Ekeshia has a heart for children is an understatement, as she is an educator of students with various exceptionalities. Her experience and passion lies mainly with kids with autism, emotional-behavioral challenges, and profound intellectual disabilities. This love as a special education teacher is fueled by her personal journey as a mother of a 13 year old daughter with cognitive and health challenges caused by epilepsy. She is also the mother of a vibrant 10 year daughter that loves animals and art.

The Challenge:  

Ekeshia came to P&P Creative Studio for help with her business, Purposely Purposed. She needed a complete rebrand and launch strategy for her business. She wanted a design that would be versatile and easily translate to her various product offerings, including books, perfume, earrings, and apparel. She also needed a refresh of her current website.

The Solution:  

P&P Creative Studio provided Ekeshia with a new logo design that was modern and unique. We created a brand strategy that would help her launch her business in a way that would gain attention and generate sales. We also designed a new responsive website for her in line with her new brand identity.

The Results:  

Ekeshia has gotten positive feedback on her new logo design and website. She is looking forward to seeing her new logo on her products that are currently in the design and production phase. She is confident that her new brand will help her business stand out in the market and reach her target audience.

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