Your business logo is the foundation of your brand. It sets the tone for who you are and what you do. If it looks unprofessional, people will question how well you’re able to deliver your products and services. The design of a logo is not just about what it looks like, but more importantly what associations it evokes in the minds of your audience.
Our aim is to create a logo that is simple, memorable, distinguishable, and timeless. Our logo package includes your primary logo and then a set of variations that compliment it. If the primary logo does not fit in a surface, one of the variations comes into play. Unified logo variations make your brand look more professional and help it stand out from the competition. From the moment you start a business, you should think about how your logo will be used in different mediums and situations.
Examples of places a logo may be used:
social media banners and profiles
(Primary Logo with Variations)
Step 1. Primary Logo
We begin by designing your primary logo. During this phase we analyze your industry in order to develop a creative approach to your logo design.
Research helps us to develop ideas and decide on a brand strategy for your logo. This typically takes 3-4 business days. After we design a primary logo for you, we will send you a logo design proof for you to view and accept or request edits.
Step 2. Logo Variations
After you have approved the primary logo, we will then begin to design your logo variations. You variations are simplyWe then send you a brand board proof to view your new primary logo and logo variations together.
You can then accept the logo variations or request edits. This phase typically takes 1-2 days, but can vary depending upon the amount of edits needed.
Step 3. Logo Files & Guide
This is the final phase of your project. We will prepare the final logo and variations, all of your various file formats, a logo package guide, and your brand style guide.
A brand style guide is a resource to help you maintain consistency in your branding; it will include the hex codes for your logo palette and the font used in your logo design. After your files are prepared, we will email them to you via a Google Drive folder.
We’ll walk you through the logo design process, making it simple and efficient. And if you need any other design work, we’re here to help you out with business cards, flyers, posters, banners…the list goes on! Ready to start your logo design project? Book a consultation with us today.
About P&P Creative Studio
We are strategists, designers and marketing experts. We help businesses get found online with enhanced branding, new logos, bold digital advertising, clear content development and targeted print campaigns.