man smiling while looking at laptop
November 8, 2022
Shatoyia Bradley

6 Areas You Should Address When DIYing Your Website

If you're a DIYer, it is important to be aware of the areas that can make or break your website's success. There are 6 areas that every DIYer should address when designing a website:

  • Offer a Unique Product or Service
  • Know Your Audience
  • Design for Your Website Visitors, Not Yourself,
  • Make Your Navigation Intuitive,
  • Your Site Needs to be Fast and Secure
  • Regularly Update Your Website Content.

Asian woman checking her website conversion data

Here are 6 steps to create an excellent and productive website for high conversion rates:

1. Offer a unique product or service.

This should be done before you even begin the design phase. Develop an effective strategy when making your product or service offers; creating valuable information and content for people to understand and consume about your brand.

In marketing, it's called a Unique Value Proposition (UPV) or Unique Selling Point (USP). To write your UVP, look at the product and service you provide and ask: If I were a customer, why would I buy from me instead of my competitors? Are there any other ways to describe the value we offer? What is this offering really worth compared to others out there?

Some of the most talked about companies, such as Apple and Amazon, have been so successful because they have developed a UVP. Apple's was "Think different." Amazon's is "Make it easy to buy books." Notice what you get. In Apple's case, you get a company that thinks differently, leaving everyone else behind. In Amazon's case, you get the opportunity to buy books at your fingertips 24/7/365. 

Neither company is trying to do what everyone else is doing. Playing it safe is never good enough to stand out from the crowd. Go the extra mile and go beyond just showing images of your products; show how you do things differently. Think outside of the box!

You can’t expect people to like you or buy from you if the quality of your product is low. If it isn't high enough, why should they trust anything that comes out of your mouth?

Aim to sell value and benefits not features. Tell them how awesome your products are and how they can be beneficial to their lives. You need a website that not only sells your products or services but one that allows you to share your story and values with the world.

Diverse audience at a concert

2. Know your audience

Many people make the mistake of pretending they already have an audience and start promoting their products and services right away. Of course, this leads to generating leads who aren't interested, and it's hard to compete with the big companies for attention. 

It's important to figure out your ideal customer. What is their age? Where do they live? Do you have any example customers that you could use as an archetype of the kind of person who would buy from you? This will help shape how your website should look and what type of content needs to be included on the site.

3. Design for your website visitors, not yourself!!

The website should cater to what its target customers need and want . It is not about designing a website that you like but one that appeals to your website users. Make sure that ease of navigation is prioritized for a productive website. 

It's important that your website caters to your audience and looks professional. Great web design for your website will increase your brand's credibility and help enhance your website's user experience and conversion rate, leaving a lasting and positive impression on your visitors.

When it comes to providing an aesthetically pleasing website, the easiest way to achieve this is by having a professional graphic designer work on every aspect of your visual branding. 

A designer will know how to create a natural ‘flow’ and consistency when it comes to your logo, colors, and other brand components. Professional designers also understand how small details can make a huge difference, which is why they will work closely with you to make the process as smooth as possible. 

4. Navigation needs to be intuitive.

When it comes to website navigation, the basics are all you need . Be sure that people who visit your site know where they're going and how to get back home. 

The last thing you want is for people to get frustrated when visiting your site because your website is difficult to navigate. It should be user-friendly, intuitive, and responsive to make it easy for customers to find what they need.

The high or low productivity of a business site can be attributed not only by the design but also by how each page was designed. It must have an effective headline that tells readers straight away what the page is about.   

African American woman slightly smiling while looking at a laptop computer

5. Your site needs to be fast and secure.

In today's fast-paced world, users expect websites to load as quickly as possible, and unnecessary delays will annoy visitors and cause them to leave. In addition, there are actual SEO implications as slow sites can affect your rankings.  Website security can be as important as website design as they may both affect the success of your website. 

Customers are now more concerned about their security and want to shop online at a website that offers high levels of assurance. If website security has been compromised, you website will not only be at the risk of hacking but also drive potential customers away.

You should always check if the company encrypts data and have a high-level SSL certificate and trust seals from recognized authority companies. Secure sites tell customers that their credit card information and personal data is being protected from being compromised. HTTPS is a secure version of HTTP. 

Let's take a look at the difference between HTTP and HTTPS:

When you access a web page that uses the secure version of Hypertext Transfer Protocol (HTTPS) over an encrypted connection, your browser displays a lock icon. 

The padlock indicates that communication with this site is private and protected from third parties by high-level security measures such as SSL certificates.

A website using unsecured connections will display a "Not Secure" warning in the web browser. If you want to take additional steps to make sure that your website is as secure as possible, there are a few simple things that you can do.

-First, it's essential to keep any software on your Computer up-to-date. Ensure that you have the latest security updates and patches installed, which could potentially stop a hacker from compromising your website.

-Secondly, keep your website software up-to-date. There have been many instances of hackers using known vulnerabilities in outdated software to compromise websites, so ensure that you have the most recent versions of the software running your site.

-Finally, it's important to remember that all programs have bugs and security issues, so it's essential to be vigilant for any news of potential problems – whether they affect the software, you're using or not – and take any necessary precautions.

African American woman updating the content on her website

6. Regularly update your website content.

It is not enough to just have a website; you also need high-quality content that engages your audience and makes them want to read more. Words are powerful, which is why business owners need to take the time out of their busy schedules to create high-quality copy themselves or hire a company to do it for them. It may seem like an easy task, but you want to make sure that your copy is high quality and flows well, professional web copywriter knows how to accomplish this.

You want to give your visitors the information they are looking for in an easy-to-read format so they can connect with you on a personal level. No one wants to read through walls of text or click on links that will send them someplace else on the site.

A website with quality content is more likely to convert website visitors into paying customers. It helps website visitors understand your products or services better, which leads them to trust you more.

The website user experience is everything that happens while someone is using a website. This includes thinking about the website, navigating the website, looking for content on the website, reading and understanding said content, etc. Put simply - if you are not helping stimulate interest in your products or services by offering value to your audience, what are you doing? Consumers want an experience from the brands they support instead of just one ad after another.

Website design is not an easy task to take on. Many factors go into it, but what you have just read about should be at the top of your list. 

We want to make sure you have all the information necessary to help your website succeed. You owe it to yourself, your brand, and your target audience to make sure that website design is converting at the highest rate possible. 

Contact P&P Creative Studio today for a free website consultation. We can help you choose the right website hosting company, get your new website up and running, and make sure your site is designed for converting traffic into leads and paying customers. 

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