May 26, 2022

6 Benefits of Email Marketing 2022

With email marketing, you can reach current and old customers with ease. It's a great way to nurture your existing email list and increase customer retention. It also makes it easy to share high-quality content regularly and boost your email subscribers' engagement rates.

Here are 6 benefits of email marketing:

1. Makes communication easy

There are email tools to help you keep in touch with your email list. You can send professionally designed email newsletters, thank you messages, and email marketing campaigns that directly reach your customers' inboxes. With email marketing, you can build relationships by keeping all of your contacts updated on the latest information about your business.

2. Gives maximum exposure

With email marketing, you can get your content in front of more people than any other type of digital marketing. Email campaigns are an easy way to build relationships with existing customers and expand your email list for future email campaigns. You can also use email automation to deliver the right email at the right time to the right people.

3. Reduces marketing costs

Email marketing helps you minimize your email expenses. Sending email campaigns is more affordable than other digital channels like advertising, SEO, and paid social media. Plus, email is one of the most effective ways to grow your email list. When combined with automated email campaigns, email marketing can be a great way to keep in touch with customers while creating a more personal email experience.

Upclose image of a laptop showting a Gmail inbox

4. Delivers quality content

An email newsletter is an effective way to share helpful information with your audience, engage them and encourage action. You can also use email automation to nurture prospects and leads into customers by delivering the right email at the right time to the right people. With email marketing, you can email high-quality content like email courses, email whitepapers, and email blog posts to your subscribers.

5. Allows you to reach multiple devices

Sending email allows you to easily connect with customers across different email clients and devices, which is essential for today's multichannel consumers. Also, 96 percent of email messages are opened on a mobile device. With email marketing, you can reach customers on a variety of devices, including iPhones, Androids, and email-enabled tablets.

6. Boosts email engagement rate

Email is one of the most effective ways to grow your email list as it allows you to nurture leads into customers. You can start email campaigns with email automation to get email subscribers' email engagement rates up. Email marketing also allows you to send email campaigns with content that gets your contacts engaged, which increases the chance of them taking action.

African American woman on laptop while charging phone

The benefits of email marketing include easy communication, exposure to content, and a great way to share helpful information while engaging email list recipients. By emailing high-quality content and email automation, email marketing can be a great way to keep in touch with customers while creating a more personal email experience.

BONUS: Best Times/Days to Send Emails

When sending emails to customers, it's important to know that different times of day can elicit a higher click-through rate.  This click-through rate makes your email more visible to the customer, increasing the likelihood that they will click on it.

It turns out that click-through rates are highest on Tuesdays and Wednesdays, with click-through rates dropping over the weekends.  For more click-throughs, send your emails at different times of the day.  For example, click-through rates increase when sent between 9 am and 12 pm, 2 pm and 6 pm, and 9 pm and 11 pm.  However, the click-through rate s decrease for emails sent between 1 am and 6 am, 8 am and 11 pm, and during the 12 pm to 5 pm weekday hours.  The table below shows click-through rates for different times of the day.  

Infographic from CoSchedule showing the best time to send email
Infograph from CoSchedule showing the best day to send email

If you have any questions or would like more information on how we can help your business grow online, book a free consultation at the link below.

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