man smiling while looking at laptop
November 8, 2022
Shatoyia Bradley

Creating A Unique & Professional Logo: Getting It Right the First Time

An amazing logo like the Nike Swoosh needs no introduction. It is one of the most recognized logos in the world today, making Nike one of the biggest sports brands in history. The design of this logo is simple, but its conveying power lies in its simplicity.

The process of designing a logo is not just about making a beautiful design that will look nice on a business card and attract attention to the company. It's also about creating a symbol that represents the values and vision of the company and will serve as an easily recognizable symbol for the company.

Nike's logo is a classic example of using color like a pro to create an image that people can easily remember. It's also an impressive example of how you need to understand your target audience before designing something for them. 

There are many factors to consider when designing a logo: color scheme, font selection, layout, text size and style, image concept, and more. Your goal should be to create a memorable symbol that will effectively represent your business.

A red Nike shoe with the heel elevated off the ground on a red background

Your logo should tie into your brand message.

A good logo is the foundation of a good brand, and a bad logo can ruin a good company. That's why it's so important to have a unique and professional logo.

Designing a logo begins with the same question every design project begins with: What are you trying to say? The answer to that question determines what you are trying to represent visually. And if you execute it well, you have a powerful tool for building your business. If there is no particular thing you are trying to express, you are just doing decoration, not design.

Even if you're not sure exactly what the icon should look like, it makes sense to narrow down some options first and then come back later for more work on the design once there is more clarity on the meaning side. 

This is how logos are created at Apple, Nike, Lego, and many other successful companies; they don't start with sketches of icon designs; they begin with words. By anchoring their icon design in a language, they make sure they start with something tangible that will resonate with customers.

Your logo should incorporate color psychology.

Color is an essential factor in marketing because of the way it affects our emotions and behavior. A brand can use color psychology to its advantage by pairing specific colors with emotions that elicit feelings of trust, happiness, and relaxation. And when you understand how to use color psychology in your logo design, you'll be able to make your brand more memorable and effective.

Each color has unique meanings that can be associated with products or services. Choosing your company's signature colors is just as important as choosing your logo, and it can help establish your brand identity, boost your sales and make your company more memorable.

The color red, for example, is linked to excitement, speed, danger, and being awake. So a brand that wants to evoke these feelings—like Ferrari or Target—might choose red as its signature color. 

Meanwhile, the color blue inspires feelings of trust and security, which could be why Facebook chose the color blue.

An african american woman looking over a sheet of color squares

Your logo needs to be flexible.

Logo variations are a good idea for any business, as they allow your logo to be used in many different mediums while still maintaining a consistent brand image.

When designing a set of logo variations, remember that all variations should flow together when displayed together. Each take should be unique enough to add value when used alone but sufficient to wash when placed alongside other logo variations.

Variations also need to be created within a specific dimension ratio to maintain the logo's integrity; this is because a logo may appear on various mediums, including business cards, brochures, banners, and more. 

Having a logo that maintains its original look and feels is essential for promoting a brand's identity. If your logo can be scaled to fit various mediums while still looking professional, you are more likely to reach your target audience.

A logo variation also allows you to showcase your logo in a different color or font. These options are great for breathing new life into the brand, as it is becoming more common these days to use multiple colors and fonts throughout all of an organization's marketing materials.

3 rows of logo variations for popular brands; Coca Cola,Chanel, & Walt Disney

If you are looking for a well-designed logo that will be consistent with your branding strategy, then look no further! We'll work with you to create an impactful logo that complements your brand.


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