How to Create a High Converting Website
True enough, almost anyone can now create a website; but how do you create an excellent and productive business website? Specifically, how do you create one that converts? Your business website is the virtual face of your business and does not only represent your company or organization but also portrays you as a brand owner.
Finding the secret to high conversion rates can be difficult, especially if you're unsure where to start.
Sometimes, it seems like there are too many contributing factors. You hear all the big talk about design, content, and traffic -- but how can you improve on those things? What do they even mean anyway?
There are a lot of factors that contribute to increased conversions. The design, the content, the check out process, and the amount of traffic all play a role in your website's success. This blog post will outline how to design an engaging website with high converting pages that are designed to get visitors on your site and interested in what they're seeing. Keep reading below for all the tips!
Determine the goal of your website
The first step to creating a high converting website is determining the goal of the website.
Do you want visitors to buy your product or service?
Do you want visitors to take a certain desired action?
Do you want them to sign up for your email list and receive future updates from your company?
There are all kinds of goals that your website could have.
Search engines such as Google and Bing rank websites according to how well they meet their goal or purpose, so all businesses need to determine the answer before creating a website.
The next step after determining the goal is deciding which features will help achieve this goal.
Whatever it may be, all of these aspects should come together into one cohesive idea that will then shape all interactions with the user on this specific page.
Identify your target audience so that you know who your content should be geared towards.
In order to create a high converting website, you need to know who your target audience is. This will help you determine what type of content should be included on the site and how it should be presented.
For example, if your target audience is businesses or consumers, you should connect with them by sharing insightful information that they can use. However, if your target market is teenagers, you'll need to find out what interests them and create content around those ideas.
You also want to determine where people who fit into this target audience will be spending time online. If your target audience is active on social media, include links to your Facebook page or Twitter account in the sidebar of your site so visitors can follow along after they've left your site.
Once again, consider the goal of your website before moving forward with this step. In some cases, such as an eCommerce store selling products, your target audience is the entire world. In other cases, a blog centered around a specific topic or industry is only targeting that specific group of people.
Use design elements to your advantage
Design is a big part of what makes or breaks the success of your website. As mentioned before, it's essential to consider where you want visitors' eyes drawn on the page, so they see exactly what you want them to see first and foremost. A professional design will also include a clear call to action.
In addition, you can use images and videos on your site instead of text if it makes sense for the content that you're providing. For example, an eCommerce store could do well with video reviews from customers who have used their product before because this is more likely to convince visitors to purchase than just text that describes the item.
Create high converting website pages
The actual content of your site is just as important, if not more so.
If you need help determining what type of content to create for your site, take some time to think about your target audience and what they might be looking for. This will help you come up with ideas so that the content on your site appeals directly to them while disregarding unnecessary elements.
Whether you're creating an eCommerce store, blog, or lead generation site, the design of your website is essential. It needs to be visually appealing and easy for visitors to navigate through to be successful overall. The best way to do this is by hiring a qualified web designer that understands what makes high converting websites.
Drive your visitors towards your conversion goals
Your website should be user-friendly and intuitive. The design and navigation should be professional, and the site shouldn't overload your visitors with information.
You don’t want to confuse them, but instead, guide them through the process of signing up for your email newsletter or other call-to-action that you have set in place. You can achieve this by keeping things simple on both sides of the process.
Let your visitors easily find what they are looking for, don’t overload them with information, and encourage them to take action on the pages you have set up to achieve your conversion goal. For example, if a customer lands on a product page of yours, make sure there is an easy way to purchase the item.
The easier you can make it for your visitor to find the right piece of information, the more likely it is that they will convert.
The best landing pages are the ones that are simple and easy to understand. Never lose sight of your goal in creating this page in the first place; if your purpose is to have them sign up for a newsletter or purchase a product, then make sure it’s easy for them to do so through the sign up or checkout process.
Build your email list using professional email capture tools.
Most people would agree that an effective way to build your list from scratch is through a lead magnet. In the context of internet marketing, a lead magnet is a tool you can provide to your readers in exchange for their contact information.
Lead magnets come in all shapes and sizes. You can create an ebook, video series, audio series, cheat sheet, or checklist. The idea behind using a lead magnet is it provides you with something of value that you can give away while also giving you the ability to collect contact information from interested parties.
Another thing about email lists is they are not just for business affiliates, and people use them on blogs and websites to help spread their message even further than before.
The best thing about using professional email capture tools is that they are easy to install and offer a high level of customization. Also, if you're not interested in creating your own lead magnets there are plenty of premade ones available through professional email capture tools.
Highly Converting Lead Magnet Examples
While there are lots of lead magnet ideas out there, some are better than others. I've found that the best lead magnets are guides, courses, and ebooks. These three types of lead magnets convert the best because they provide value upfront.
A guide is something with step-by-step instructions, and it provides value right away because the reader gets immediate information on what to do next. There may be additional information or bonuses at the end of the guide, but the initial part is valuable enough to entice people into signing up.
Courses are also very useful for getting subscribers. People like to learn new things, especially if they come with instant gratification in the form of a certificate or badge once they've completed it. Certificates or badges let them show off their accomplishment to others and gain credibility in their field.
Ebooks are great for gaining subscribers because they provide value in written form. Many people prefer reading books rather than listening to podcasts or watching videos, so a free ebook offer lets you reach more potential subscribers than other lead magnets might.
Some content writing tips:
- Write in a conversational tone that is easy to follow and understand
- Deliver high-value information at all times
- Create clean and simple designs that work well on desktop or mobile platforms
- Ensure every page has an optimal user experience (UX) design so users can easily navigate through your website without any confusion or frustration along the way. Any obstacles will cause them to leave before completing their task at hand, which could lose potential customers/leads for you if it happens too often.
Placing content on your landing page that is pertinent to the end goal will help increase conversion rates.
The more relevant your content, the better results you'll receive in return.
What is a landing page?
Designing a landing page is an excellent way to create a high-converting website.
A landing page is a web page that a visitor may land on, but in the marketing realm, it is generally considered to be a stand-alone website with a single goal. It's the process of converting visitors into customers in motion.
A landing page can be a one page web page that contains all sorts of information and tools to help guide your customers along the conversion path.
It is an ideal way to focus on one specific call-to-action (CTA)
They are also great for capturing email addresses from web visitors with lead capture forms.
Many businesses make it their goal to get as many emails as possible because those leads can then be used in future marketing efforts, which will drive more traffic back to their website.
For this tactic to work though, you need a high converting website with compelling content that showcases what makes your business special within minutes of first contact. Choosing the right design elements on an attractive site is important too!
How do I create a landing page that converts?
Getting customers to your site is only half the battle. Now, you need to convert them into customers or subscribers so that they’ll come back for more. There are many ways to do this, and I can't cover every single one in detail, but here are a few tactics that will help you get started:
First, you need to choose a conversion goal.
Do you want visitors to subscribe via email? Buy something from your store or cart? Fill out a contact form with their information so that they can be contacted later on? Choose one and create a compelling call-to-action (CTA) for it. A CTA is a button, banner, text link, etc., which invites people to take action when they arrive at your landing page. Make sure that the call to action buttons stands out from everything else on the screen by making them bright colors and placing contrasting colors behind them.
Next, provide value upfront
When someone visits your site, they should be able to get the information that they need quickly and easily. If you are offering something in exchange for their contact info, make sure it’s worth it! A free trial of your product or service is a great example—just don’t forget about canceling fees or shipping costs if applicable.
Lastly, optimize your landing pages.
You want it to load quickly, be easily navigable, have high-quality images and readable on various browsers/devices, have a good design that makes sense with the rest of your site, and is mobile-friendly (responsive), etc. in order to improve conversions.
Once you’ve got all this setup—go out there and get more traffic! Without conversion tactics in place, those leads are unlikely to become customers or subscribers. Marketing approaches will aid in the distribution of individuals to your website so they can opt-in, but without these conversion methods, those prospects are unlikely to convert into customers or subscribers.
What are some tactics I can use to increase conversions?
On web landing pages, there are a variety of methods to turn visitors into customers or subscribers. The main tactic to use is a call-to-action (CTA), which involves inviting consumers to take action when they arrive at your landing page.
Another effective example is an ebook that offers a large "download" button for people who are interested in learning more about what you have to say—after all, ebooks are something that people want!
An additional way to increase conversions would be by providing value upfront in exchange for opt-ins/email list signups.
For instance, if someone visits your site and subscribes to your email list, they will receive a free trial of whatever product or service you are offering.
However, make sure that if there is a subscribing fee at all, it can be canceled and/or refunded after the trial period ends.
The truth about good landing pages
Creating a good landing page is not an easy task, and it takes time, patience, and testing to find out what works best for your product/service. There are no easy answers when it comes to creating a perfect web page but there are some guidelines that can help you get started with the process. For starters, follow these steps to create a landing page that converts better.
- The first step is to choose the right topic for your web page
- Next, you need to include words that reflect what visitors are looking for
- Make sure images on your site are relevant and high quality
- If possible, try adding social proof such as testimonials or client logos
- Include a clear Call To Action
- Make your offer simple and easy to understand. Don't make visitors think too hard about what you want them to do!
Use grouping and whitespace in landing page design
Designers use white space as an integral part of their design for good reasons. When used well, it can transform the design and the business for which the design is made. While aesthetics is one of the benefits, others revolve around tangible impacts on the effectiveness of the page. In other words, white space significantly boosts UI and UX.
Use grouping to turn absence into power.
While aesthetics is one of the benefits, others revolve around tangible impacts on the page's effectiveness. In other words, white space can transform the design and the business for which it was made. When used well, it boosts not only UI but UX as well. Use grouping to turn absence into power and plan your site around the user.
Last but not least, test everything before going live with it.
Testing is crucial because there's no telling if something will perform better until you try it out. Test the color of your call to action button, or how long should an intro video be on your site? Go through every possible scenario that may occur once someone lands on your page, so being ready for those scenarios is also key.
Creating landing pages can be tedious, and they do require patience and time to see if they are converting or not. Having a partner write the content for your web pages and ensure that the entire process is optimized can make this process much more manageable. Reach out to us today to ensure that your web pages are converting at their best.
Have a clear value proposition
When designing a website, it is important to have a clear value proposition that guides your users through the conversion funnel. A conversion funnel is made up of four stages: Awareness, Interest, Desire, and Action.
Awareness can be achieved by showing how your product will solve their problem; Interest should come via demonstrating benefits; Desire comes from creating urgency by offering an incentive for them to buy now rather than later; lastly, and Action comes from making it easy for the customer to complete their purchase.
If your website is confusing, lacks clear direction, or makes it difficult for them to find what they are looking for, then you will cause friction and lose conversions. However, if you have a clearly defined value proposition that guides users through each stage of the conversion funnel, then you can increase.
One way you can achieve this is with a good users interface experience.
A conversion rate is the percentage of people who take a specific action on your website. This action might be buying something or sharing content, for example, Facebook shares or Twitter retweets. A high conversion rate indicates that users are satisfied with their experience and happy to recommend it to others.
Having said this, you should also look at bounce rates as well as conversion rates because just having one without the other will not result in good results for customers either. If they don’t stick around long enough, then there isn’t much chance of driving conversions down the line if they have already left after being disappointed by merely landing on your site!
So keep an eye out for both metrics when designing so that you can achieve this shows not only potential clients what they are getting but also provides social proof in the form of testimonials from happy customers.
Conversion rate optimization
A simple way to think about conversion rate optimization is that it's the process of increasing the percentage of people who take the desired action on your site or app. CRO typically involves generating ideas for elements on your site that can be improved and then validating those hypotheses through A/B testing, split testing, and multivariate testing.
The first step in CRO is deciding on which conversions matter most and how they fit into your overall business goals (if you don't know where you're going, any road will get you there). Once these are identified, it's essential to understand why visitors aren't converting at their expected rates?
Sometimes users just need more information before purchasing - adding content like product descriptions or FAQ sections can help here; sometimes, user motivation may be low because competing brands offer lower prices than yours, so reducing your prices might be the solution. Or users may not understand how to use your product; then you'll need to invest in user testing, explainer videos, or customer success case studies.
Once you've identified which conversions are lagging and where people get stuck, there's a variety of tools that can help with conversion rate optimization: heatmaps track what elements visitors engage with on your site; session replays show exactly where they were clicking (or scrolling) when they abandoned their cart; exit-intent surveys ask why people leave at different stages of the sales funnel so that future marketing efforts can address these concerns.
Conversion rate optimization is an ongoing process focused on growing revenue by making it easier for users to complete key actions through iterative experiments aimed at increasing the percentage of visitors that go on to complete these actions.
Analyze user behavior on your website
Imagine monitoring your website from a birds-eye view and getting actionable insights about what you need to improve. This is where user behavior analytics comes in, also known as UBA or behavioral data analysis.
User Behavior Analytics (UBA)
What exactly are we talking about when we talk about "user behavior analytics"? Well, the definition can vary depending on who you ask, but it typically means collecting and analyzing quantitative data that shows how users interact with your product. If you're tracking every single click of every user's mouse, for example (and many modern tools do), then Google Analytics could tell us if they clicked on our email sign-up button vs. our newsletter subscribe option; perhaps one has much higher conversion rates than the other.
User Behavior Analytics vs. Traditional Web Analytics
You may have heard of web analytics before, but it's essential to understand the difference between these two types of data collection. While traditional analytics focuses on understanding high-level trends within your website (i.e., how much traffic are we getting? What is our bounce rate?), UBA looks at micro behavior details like where each user clicks and what they do with your product once they land there.
The difference is subtle but extremely powerful. Understanding the exact buttons users click and how they move through your site can provide a huge advantage when you're trying to optimize your conversion rates. For example, knowing where users are most likely to drop off during the purchase process can help you create more effective marketing campaigns.
Conduct an SEO audit on your website
Ensuring that your website is up-to-date with the latest SEO trends can be time-consuming. A full assessment may take many hours to complete depending on the size of your website. To determine whether your current SEO strategy is working, consider hiring an SEO professional to perform an audit and produce a thorough report.
An SEO audit is an excellent way for small businesses to ensure that their web presence relates to best practices – it's also one of the first steps in creating an implementation plan with measurable results.
This process should consist of three main areas: onsite optimization, off-site optimization (including link building), and technical analysis.
An effective auditing process should lead you through each area so that you can identify potential problems or issues within your current setup. You then want them to identify ways to fix those issues and recommend further action if needed.
A professional SEO audit will also assess your website's internal linking structure, page speed, site architecture, and SSL implementation to ensure that all of the bases are covered. You may not have even considered some of these areas - but they're just as important when it comes to ensuring a high-performing web presence.
Regardless of whether or not you choose to invest in a professional audit, you must conduct your own self-audit. This will ensure that any issues which may be apparent are addressed before they become too much of a problem.
However, to maintain high rankings, it isn't just broken links that need to be fixed – there are many other factors that SEO experts consider when analyzing web pages. This includes content depth, keyword placement within the copy, and link anchor text throughout internal linking structures, among others - each area impacting search engine optimization efforts.
To get started with this process, look for ways to optimize these different areas by following best practices. While their advice may seem complicated at times (especially if you're not a professional), they provide many resources to help with this process.
The essential part of any SEO audit is the final section – technical analysis. This may include checking for indexing issues, crawl budget, and site speed, among others - these are all crucial when it comes to improving your website's performance. You don't have to be an expert to understand why these factors are important - but it is necessary that you check for any problems related to them before they become too much of a problem.
These areas should be part of all SEO audits – both internal and external. While they may sound complicated at first, their importance can't be understated - especially if you want to ensure that your website has a long-term positive impact on search engine rankings.
Stay mobile and responsive
The need for adaptability when creating a website is crucial.
As more people turn to their mobile devices or computers, the need for functional websites across various screen sizes has increased dramatically.
Users are using your site on different platforms, so take some time to understand what it looks like when viewed through various browsers and screen sizes.
The user experience should always come first - make sure everything works in every browser, on every device, and most importantly, meet all accessibility requirements.
Your customers expect that they can access your website from any device at any given moment in time—and if they can’t because their screen is too small or the site isn’t optimized for voice capabilities, then there goes your conversion rate!
Today's consumers lead busy lives. This means that as a business owner, not only do you need to make sure that your website is mobile and responsive but that it’s voice-enabled as well. Think about how many potential customers might be lost if you don't have a high-converting website optimized for voice capabilities?
If you need help with your website, give us a call. We offer free consultations to discuss how we can make sure that your site is ready for today’s marketplace and tomorrow’s technologies. Our team of experts will review the pages on your site as well as any other marketing materials you have created, such as email campaigns or ads.
In addition to an SEO audit, our consultation includes making recommendations about what content should be added or changed to improve conversion rates from visitors who are not yet customers to those who regularly buy from you. This way, we know precisely where improvement needs to happen so there isn't wasted time and effort going down avenues that don't produce results – but instead focus on things that will actually benefit your business.
If you are interested in learning how to make sure that your company's website maintains a high conversion rate, call or schedule a free consultation today! We would be happy to discuss our process with you so we can work together to help improve conversion rates on all fronts.